Can Private Business Save the World?

CAN PRIVATE BUSINESS SOLVE THE WORLD'S SOCIAL PROBLEMS AND ENVIRONMENTAL ILLS? DURANGO MARKETING PROFESSIONAL CLAIRE ATTKISSON BELIEVES IT CAN. YOU'RE WATCHING THE LOCAL NEWS NETWORK. I'M WENDY GRAHAM SETTLE. PRIVATELY AND PUBLICLY HELD BUSINESSES HAVEN'T HAD THE BEST TRACK RECORD WHEN IT COMES TO SOCIAL OR ENVIRONMENTAL RESPONSIBILITY. BUT CLAIRE ATTKISSON, FOUNDER OF LIVE CREATIVE STUDIO, BELIEVES THAT'S CHANGING, AND SHE AND A COLLABORATIVE TEAM OF MARKETING AND COMMUNICATIONS PROFESSIONALS WANT TO HELP BUSINESSES BECOME A FORCE FOR GOOD. ATTKISSON OPENED LIVE CREATIVE STUDIO IN THE SMILEY BUILDING EARLIER THIS YEAR AS A MARKETING AND BRANDING SERVICES HUB FOR BUSINESSES THAT WANT TO BUILD PROFITABILITY THROUGH SUSTAINABLE PRODUCTS AND SERVICES THAT BENEFIT PEOPLE, THE PLANET AND THE ECONOMY. USING BUSINESS AS A FORCE FOR GOOD IS PART OF A GROWING TREND AS THE MILLENIAL GENERATION MATURES AND TAKES ON LEADERSHIP ROLES IN BUSINESS AND INDUSTRY.WE'VE LOOKED AT BUSINESS AS REALLY BEING THE DRIVER OF THE ECONOMY, AND MANY NOW, HAVE LOOKED AT BUSINESS AS, WOW, YOU'RE THE DRIVER OF ECONOMY. YOU'VE MADE IT POSSIBLE FOR MILLIONS AND BILLIONS OF PEOPLE TO BECOME FINANCIALLY MORE SECURE THAN EVER IN OUR HISTORY. BUT WE'RE ALSO SEEING A HUGE PROBLEM WITH POLLUTION, WASTE, PLASTICS. SO THERE'S THE RESULTS OF BUSINESS AND ITS OPERATIONS ON BOTH PEOPLE AND THE PLANET. SO PURPOSE REALLY HAS BECOME KIND OF A BUZZWORD FOR HOW DO WE LOOK AT BUSINESS AND OUR BRANDS AS A TOOL, NOW, FOR BEING IN SERVICE TO BENEFITING THE PLANET AND BENEFITING THE PEOPLE THAT WORK FOR US OR THE SUPPLY CHAIN OR THE MANUFACTURING COMPANIES. SO PURPOSE IS REALLY BECOMING A DRIVER OF CHANGING THE MODEL OF BUSINESS.THE LIVE CREATIVE TEAM INCLUDES HAZ SAID, WRITER; SARAH DOUGLAS, GRAPHICS ARTIST; KATE LYNCH, WEB-SITE AND SOCIAL MEDIA STRATEGIES; AND ELIZABETH ARLEN, EDITOR AND WRITER. THEY HELP BUSINESSES IDENTIFY AND EXPAND SUSTAINABLE PRODUCTS, SERVICES, SUPPLY CHAINS, AND OTHER STRATEGIES, THEN CREATE BRANDING AND MARKETING CAMPAIGNS TO ATTRACT THE TYPE OF CUSTOMERS THAT WANT TO SUPPORT THOSE BUSINESSES BECAUSE OF THEIR SUSTAINABILITY EFFORTS.
THE WORD SUSTAINABILITY, IT MEANS A LOT OF DIFFERENT THINGS TO A LOT OF PEOPLE. MY BASIC DEFINITION OF A SUSTAINABLE BUSINESS IS ONE THAT HAS CREATED A MISSION STATEMENT AT THE LEADERSHIP LEVEL THAT THEY WANT TO LOOK AT THEIR COSTS TO THE PLANET IN EVERYTHING THAT THEY DO.IN ADDITION TO ITS MARKETING AND BRANDING SERVICES, THE CREATIVE TEAM OFFERS WORKSHOPS, LUNCH-AND-LEARN SESSIONS, AND A BLOG ON MARKETING, DEVELOPING A PURPOSE-DRIVEN BUSINESS, TRENDS IN BUSINESS SUSTAINABILITY AND MANY OTHER TOPICS. THE NEXT LUNCH AND LEARN, SCHEDULED FOR NOON ON THURSDAY, MARCH 26TH, IN STUDIO 12 AT THE SMILEY BUILDING, WILL COVER SUSTAINABILITY 101 ON HOW TO MANAGE CHANGE TO BECOME A SUSTAINABLE BUSINESS. IF YOU'D LIKE TO LEARN MORE ABOUT OR REGISTER FOR THE LUNCH-AND-LEARN WORKSHOP, VISIT LIVE CREATIVE STUDIO DOT COM. [p] THANKS FOR WATCHING THIS EDITION OF LOCAL NEWS NETWORK. IF YOU'D LIKE TO SEE THIS STORY AGAIN, VISIT OUR WEBSITE WHERE YOU CAN SIGN UP TO HAVE US DELIVER YOUR NEWS DIRECTLY INTO YOUR INBOX. I'M WENDY GRAHAM SETTLE FOR THE LOCAL NEWS NETWORK.